
After watching a recent episode of Oprah, I was inspired to post about (Product) RED.
(Product)RED was formed to support the GLOBAL FUND and to help provide treatment for AIDS, Malaria, and Tuberculosis in Africa. (RED)™ was created by Bono, from the band U2, and Bobby Shriver to empower consumers to shop and do good at the same time. A portion of profits from the sale of (RED)™ branded products goes to The Global Fund to help women and children affected by HIV/AIDS in Africa, providing access to education, nutrition, counseling, medical services, and the two pills a day they need to help them stay alive.
AIDS and HIV (the virus that causes AIDS) are devastating the world. Since 1981, 25 million people have died of AIDS. It is estimated that 40 million people are living with HIV today.
It costs as little as US$ 140 to provide drugs to extend the life of an HIV patient for one year. It’s estimated that US$ 15 billion a year is needed to sufficiently address the AIDS epidemic in low and middle-income countries.
–40 million people worldwide are infected with HIV
–3 million+ people die every year from AIDS
–15 million+ children have been orphaned by AIDS
Big name companies have also joined in the fight and will donate a portion of all sales derived from sales of their (RED) products to the fund.
THE GAP
Gap is introducing Gap (PRODUCT) RED™—a new, limited collection of clothing and accessories for men and women. As part of Gap’s global partnership with (PRODUCT) RED™, half of the profits from sales of the Gap (PRODUCT) RED™Collection will go to The Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.
ARMANI
Emporio Armani is a proud partner of (PRODUCT) RED™.This pioneering initiative will raise money and awareness for The Global Fund through the sales of a RED-branded capsule collection designed by Giorgio Armani. Over the next five years, 40 percent of the gross profits from (Emporio Armani) RED will go directly to eradicate AIDS in Africa.
CONVERSE
It’s just a little, red eyelet, but it’s the mark of a big idea. That single red eyelet at the top of each pair of Converse (PRODUCT) RED™ sneakers signifies participation in (RED)™.
MOTOROLA
Introducing the new red MOTORAZR V3m. The red MOTORAZR V3m was designed to help eliminate AIDS in Africa.
APPLE
The iPod nano (PRODUCT) RED™Special Edition holds up to 1,000 songs, 25,000 photos, and a little hope because $10 from every iPod nano (PRODUCT) RED™sold goes directly to the Global Fund.
Go buy something RED today!!!!
Important Links
JOIN (RED)
The Global Fund
(RED) on Flickr
(RED) Blog














by Miss Sarah
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